Speaker’s Bureau
Wesley Enhanced Living (WEL) professional staff members are available to provide information and/or expert commentary for members of the press. A short bio and topics of expertise for each are listed below. To arrange an interview, please contact Lisa Haino at 215-354-3188 or lhaino@wel.org.
Jeff Petty
President & Chief Executive Officer
Since joining Wesley Enhanced Living (WEL) in 2003, Petty has grown the organization from annual revenues of $35 million to over $75 million. Under his leadership, the organization experienced new community acquisitions and demonstrated successful turnarounds, as well as completed $100 million in renovation projects for WEL’s senior living communities in Philadelphia, Bucks, and Montgomery counties.
Topics of expertise Include:
- CCRC growth through affiliation
- Sustainable health care and housing solutions for aging Americans
- The case against aging in place
- Long-term care challenges for an aging America
- Current trends in senior living
- The state of senior living and senior living capital markets
- How increased life expectancy will shape the future of CCRCs
Shelley Ballet
Senior Vice President, Marketing & Sales
Known for non-traditional marketing approaches that successfully generate visibility and revenue for the organizations she serves, Ballet introduced the enhanced living concept to Evangelical Services for the Aging in 2004–determined to implement a solid stream of branding initiatives to help transform the organization’s network of continuing care retirement communities into enhanced living communities.
Topics of expertise include:
- Branding and repositioning in the senior living and health care sector
- Sales leadership and development
- Marketing challenges in the senior living sector
- Types of financial assistance available for continuing care retirement communities
- Questions to ask/factors to consider when selecting a continuing care retirement community
- Questions to ask/factors to consider when selecting a personal care community
Jerry Dykyj
Corporate Director of Quality Assurance
Jerry Dykyj joined Wesley Enhanced Living as Corporate Director of Quality Assurance in August 2016, assuming responsibilities for Quality, Risk Management, Compliance, and Resident/Employee Satisfaction; advancing and harmonizing these key segments. Dykyj is a certified Lean Six Sigma Master Black Belt, with decades of experience in technology and Operational Excellence leadership in the healthcare sector.
Topics of expertise include:
- Lean Six Sigma, Quality/Process Design & Improvement, Operational & Service Excellence
- CMS 5 Star Quality in Skilled Nursing
- Risk Management and Compliance
- Customer Satisfaction
- Healthcare Information Technology service (people, process, and technology)
